Fords Gin

Working alongside creative agency Southpaw I was appointed to navigate the new creative direction for Fords Gin. The creative idea that underpinned the new tone of voice and visual world became Shake Up The Journey.

A global campaign spanning ATL, print, digital, ooh, social and on & off trade. I collaborated with some brilliant creatives, directing photographers, illustrators, designers, animators and film crews to produce a truly integrated body of work. And as we all know, life’s more interesting when it’s mixed.

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