Hooch wanted to partner with an agency that can deliver a sharp through the line idea and produce a TV Ad that is disruptive, vibrant and has mass appeal.

Working alongside Creative Director Adam Chaippe we set out creating a campaign centered around comedian and celebrity obsessed fool, Keith Lemon. Adam worked on writing a killer script, I was appointed to art direct the photoshoot and to deliver a look and feel which echos the TV Ad's irreverent humour.

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