Hendrick's

Hendrick’s Gin, pioneer of the premium gin category, was facing increased competition. Gin drinkers are overwhelmed with choice. The brand needed something to escape the conventional and reassert its self as the most curious choice.

This award winning campaign was split into 2 key parts. A 75 meter tube station take over at London’s King’s Cross, followed by a 3 part immersive experience. I directed all aspects of the design and production, working closely with a creative team to develop Hendrick’s distinctive brand image across all touch points.

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