Polestar
Polestar, the new electric performance brand, launched its second model Polestar 2 in the UK. To drive awareness, consideration and pre-orders, Polestar 2 needed a unique experiential event and DOOH campaign to inspire car users of the future by showcasing the car’s ground-breaking innovation.
I was appointed to design and oversee the showroom’s interior and exterior and direct the production of a DOOH and social campaign to create intrigue and cut through.
̌
Here’s a snapshot of some concept visuals I created to capture the look and feel of the event space and the OOH advertising in Shoreditch and surrounding areas
Integral to the space at the event was the strategic positioning of all the elements. A minimal, high spec finish was required to echo the design and features of the car. I designed to scale floor plans ensuring the experience felt considered and functional
